Team Soaply about us

This is Soaply!

Soaply makes detergents, fabric softener, dishwasher liquids, all-purpose cleaners, hand soaps as well as soaps bars from nature’s best ingredients. Like the shells of the Sapindus mukorossi fruit from Nepal. We use only the cleanest ingredients and together we pay a fair price for them. Our mission? A clean future for all of us!

Landwirtinnen Koperative Nepal Faitrade Seepje

How it all started...

It started in March 2013, when Dutch students Melvin and Jasper saw on television how people in Nepal were making natural soap from fruit shells. Sapindus peels contain saponin, a natural form of soap, which is released when the shells come into contact with water. Melvin and Jasper got in touch with Hari the Nepalese shell farmer, and decided to scrape together their student loans to get a first shipment of shells to the Netherlands. They saw an opportunity to make people happy with a wonderful product, and at the same time improve working and living conditions in Nepal!

And now...

Meanwhile, Soaply is available at online and offline shops across the Netherlands, Belgium, Germany, Switzerland, Spain and even South Korea. And we think this is important. Because the more people use Soaply, the more we can do together for people and the environment!

Do you want to ask us something?

You can call or e-mail us!

Bel: +31-(0)6 15 25 14 86
Mail: hoi@seepje.nl

Or follow us on Facebook or Instagram.

Onze soapies

Daniel Soaply

Daniël Worldly Sales Hero

+31 (0)6-15251486

Daniël Worldly Sales Hero

Scandinavia? France? Taiwan? Nothing is too crazy for the good-humoured Daniel. Every day he is in contact with a different part of the world, because he has only one goal: to introduce as many people as possible to Soaply. And whether he will succeed!

Call: +31 (0)6-15251486
Email:

Ilse Impact Hero


Ilse Impact Hero

The driven and cheerful Ilse is working very hard to make as much impact as possible with Soaply. When she's not working on the ambition to make Soaply CO2-neutral, she's talking to the people who work for Soaply, such as the guys at the sheltered workshop and the super shell farmers and partners in Nepal.

Email:

Melvin Laundry man

Melvin Laundry man

As co-founder there is literally no man who knows more about washing and cleaning than he does. Moreover, Melvin is responsible for financial and logistical matters. Not to mention production, nothing like stirring the Soaply kettle... Right?

Jasper Laundry man

Jasper Laundry man

As a co-founder, he is passionately involved the strategic and creative processes, such as product development and marketing and communication... He can also regularly be found on stage telling the Soaply story! Jasper is on the road a lot, but when he is at the office, he prefers to sit in the beach chair with his laptop.

Hester strategic marketing hero

+31(0)6-30219629

Hester strategic marketing hero

Hester, our passionate marketing hero, keeps herself busy with the ins and outs of Soaply’s marketing team. From making choices about our product range to sharpen the edges of our outdoor communications… She does it all.
Her mission? Making sure the impactful Soaply story is in everyone's heads and hearts. Oh and, curious as she is, she likes to keep track of all marketing trends and data, and she travels as much as possible to discover new cultures.

Call: +31(0)6-30219629
Email:

Marcel key account boss

+31 (0)6-38562497

Marcel key account boss

Marcel's biggest wish is to see his children grow up in a cleaner and brighter world. That’s why he’s constantly looking for new original ways to get Soaply’s story to as many people as possible, together with the big supermarkets. Cool promotions, new products in as many stores as possible… He does it all! Like a true impact maker.

Call: +31 (0)6-38562497
Email:

Elke Captain online store fun

+31 (0)6-52710277

Elke Captain online store fun

The happy and cheerful Elke doesn’t just ski perfectly from every mountain, she also brings Soaply to the top! Elke takes every chance she gets to tell Soaply’s story, with our own online shop and other online retailers, to the online shopper. This runner doesn’t only run outside but also to make an impact. Cool, right?

Call: +31 (0)6-52710277
Email:

Alexander Digital growth boss

+31 (0)6-24263954

Alexander Digital growth boss

How we reach the most people with our impactful story? Alex knows it. This digital doer makes sure all of our online advertisements look fan-tas-tic and knows exactly which button to press to make even more impact. Alex isn’t just enthusiastic at work. He also feels just like home on his surfboard. And while playing a game of pingpong, just try and beat him at the ping pong table!

Call: +31 (0)6-24263954
Email:

Milou sales captain

+31(0)6-12354565

Milou sales captain

All hens on deck with sales captain Milou! She sees every opportunity to make Soaply grow internationally. Milou preserves her relationships like no one and with an eye for the future. New partners? She handles it with care and lots of fun! With a little one at home, laundering and polishing keeps her busy in her free time as well!

Call: +31(0)6-12354565
Email:
Anisa Team Seepje

Anisa commercial all-rounder

+31 (0)6-43457622

Anisa commercial all-rounder

The driven Anisa is responsible for finding stores where Soaply can share their story. But that’s not the only thing she does… She also arranges a-ma-zing discounts and helps storemembers by informing them and giving them advice. She may be small but her plans are big! With her qualities and enthusiasm she gets it all done!

Call: +31 (0)6-43457622
Email:

Evelijn sales supporter

+31 (0)6-14879512

Evelijn sales supporter

Evelijn is the tower of strength from the sales team. She supports account managers and forms the chain between sales and supply chain. Evelijn is a real people person, who likes to see if co-operations between colleagues can get even better. Analyzing data and translating it to strategic insights is her core strength. No coincidence she loves strategic games… Anyone in for a game of carcassonne?

Call: +31 (0)6-14879512
Email:

Jessy queen product planning

+31 (0)6-42371101

Jessy queen product planning

Jessy actually belongs to the furniture of Soaply. Not just because her cheerful outfits match our packaging so well, but also because she started at Soaply many years ago as an intern and never left. Jessy is responsible for the planning of the manufacturing chain to make sure all of our Soaply's are in stock at the stores in time. This means calling, lots and lots of calling. But with Jessy’s energy those conversations are full of joy!

Call: +31 (0)6-42371101
Email:

Evelien brand champion

+31 (0)6-83521028

Evelien brand champion

The brand Soaply? Evelien breathes it! The passionate Evelien makes sure that everything we do is truly Soaply. And everything, really means ev-ery-thing! From PR to the design of packaging and from brandresearch to collaborations… Evelien owns it!

Call: +31 (0)6-83521028
Email:

Kris Supply chain hero


Kris Supply chain hero

Kristiaan is our biggest Soaply user. No wonder his job is to make sure we always have enough Soaply’s in stock. He makes sure you’ll never have to live without them! Kris works, together with the supply chain team on purchasing, producing and delivering our Soaply’s as sustainably as possible. And he does it all with a bright smile!

Email:

Barbara supply chain champion


Barbara supply chain champion

The enthusiastic Barbara loves to plan and organize. And for the better… Because Barbara is responsible for analyzing and handling the supply of Soaply to make sure no one has to live without it! She also supports and monitors customer contact to make it even better!

Email:

Timo Supply order talent


Timo Supply order talent

The process from ordering to delivering? Our talent Timo knows it! He is responsible for the supply order, order processing and transport. This all-arounder takes every chance he gets to support the Supply Chain team besides his own daily tasks.

Email:

Bas purchase hero

+31 (0)6-34841192

Bas purchase hero

The motivated and ambitious Bas is responsible for all the purchases of our ingredients and components we need to make our Soaply’s. Bas also keeps track of all market developments. Negotiating, planning and making decisions… Bas owns it!

Call: +31 (0)6-34841192
Email:

Lotte Financial hero


Lotte Financial hero

Lotte doesn't just like to fix her house… At Soaply she works hard to fix everything financially! Lotte works well with numbers and is responsible for all of our finance processes. She makes reports, supports our laundry man Melvin and makes sure that the teams of Soaply make the best strategic decisions. Easy to say: Lotte makes those numbers count!

Email:

Lilly Creative queen


Lilly Creative queen

Lilly’s creative brain and passion come well together to get the unique Soaply story on camera. Images, videos, animations… Everyday is different for Lilly! She also likes to give our packaging a new fresh Soaply look. That's how she inspires others to choose for a clean and bright future!

Email:

Dat doen we niet alleen...

Our mission is supported by DOEN Participaties B.V. and Fair Capital Partners Impact Investing, and we are super happy about that! Because not only do they dare to take risks by investing in Soaply at a relatively early stage, social impact is always at the forefront for both of them. Like Soaply, they have the ambition to do something good for the world through sustainable entrepreneurship.

Soaply in The Hague

You will find our Washok at Mauritskade number 1, 2514 HC in The Hague. Call or email for an appointment?

For thorough research:

  • KvK-numer: 65930452
  • BTW numer: 856321576B01
  • IBAN: NL82RABO0114968411
  • BIC: RABONL2U

Een brief van Seepje

Nieuwe producten, acties en wastips: Melanie houdt je maandelijks op de hoogte!

Schrijf je net als 18.000 Seepje fans in voor onze brief en ontvang een handzeepje bij je bestelling! Doe je mee?

Ja! Misschien later

Schrijf je net als 18.000 fans in op de Seepje brief en ontvang een handzeepje bij je bestelling. Doe je mee?

Misschien later