Soaply makes detergents, fabric softener, dishwasher liquids, all-purpose cleaners, hand soaps as well as soaps bars from nature’s best ingredients. Like the shells of the Sapindus mukorossi fruit from Nepal. We use only the cleanest ingredients and together we pay a fair price for them. Our mission? A clean future for all of us!
It started in March 2013, when Dutch students Melvin and Jasper saw on television how people in Nepal were making natural soap from fruit shells. Sapindus peels contain saponin, a natural form of soap, which is released when the shells come into contact with water. Melvin and Jasper got in touch with Hari the Nepalese shell farmer, and decided to scrape together their student loans to get a first shipment of shells to the Netherlands. They saw an opportunity to make people happy with a wonderful product, and at the same time improve working and living conditions in Nepal!
Meanwhile, Soaply is available at online and offline shops across the Netherlands, Belgium, Germany, Switzerland, Spain and even South Korea. And we think this is important. Because the more people use Soaply, the more we can do together for people and the environment!
You can call or e-mail us!
call: +31-(0)6 15 25 14 86
Mail: hoi@seepje.nl
As a nature lover, Stephan fell immediately in love with Seepje's natural products. Together with the Seepje sales team, he conquers as many hearts as possible with Seepje. And with his supermarket experience, this feels like second nature! Energetic as he is, he turns everything into a sport: from his daily bike ride to the office to crunching sales figures. Go, go, go Stephan!
Scandinavia? France? Taiwan? Nothing is too crazy for the good-humoured Daniel. Every day he is in contact with a different part of the world, because he has only one goal: to introduce as many people as possible to Soaply. And whether he will succeed!
As co-founder there is literally no man who knows more about washing and cleaning than he does. Moreover, Melvin is responsible for financial and logistical matters. Not to mention production, nothing like stirring the Soaply kettle... Right?
As a co-founder, he is passionately involved the strategic and creative processes, such as product development and marketing and communication... He can also regularly be found on stage telling the Soaply story! Jasper is on the road a lot, but when he is at the office, he prefers to sit in the beach chair with his laptop.
The enthusiastic Frans is always ready with piles of Soaply stock! As captain of the Soaperations team, he keeps a close eye on all matters: making plans, delivering Soaplies to customers and looking for the best ingredients and suppliers! With great pleasure he also teaches the class once a week. At Tilburg University he shares his knowledge about business and sustainable laundry. You can wake up this family man for a game of padel and… poetry by K. Michel.
The happy and cheerful Elke doesn’t just ski perfectly from every mountain, she also brings Soaply to the top! Elke takes every chance she gets to tell Soaply’s story, with our own online shop and other online retailers, to the online shopper. This runner doesn’t only run outside but also to make an impact. Cool, right?
All hens on deck with sales captain Milou! She sees every opportunity to make Soaply grow internationally. Milou preserves her relationships like no one and with an eye for the future. New partners? She handles it with care and lots of fun! With a little one at home, laundering and polishing keeps her busy in her free time as well!
The driven Anisa is responsible for finding stores where Soaply can share their story. But that’s not the only thing she does… She also arranges a-ma-zing discounts and helps storemembers by informing them and giving them advice. She may be small but her plans are big! With her qualities and enthusiasm she gets it all done!
Evelijn is the tower of strength from the sales team. She supports account managers and forms the chain between sales and supply chain. Evelijn is a real people person, who likes to see if co-operations between colleagues can get even better. Analyzing data and translating it to strategic insights is her core strength. No coincidence she loves strategic games… Anyone in for a game of carcassonne?
The process from ordering to delivering? Our talent Timo knows it! He is responsible for the supply order, order processing and transport. This all-arounder takes every chance he gets to support the Supply Chain team besides his own daily tasks.
The motivated and ambitious Bas is responsible for all the purchases of our ingredients and components we need to make our Soaply’s. Bas also keeps track of all market developments. Negotiating, planning and making decisions… Bas owns it!
Our mission is supported by DOEN Participaties B.V. and Fair Capital Partners Impact Investing, and we are super happy about that! Because not only do they dare to take risks by investing in Soaply at a relatively early stage, social impact is always at the forefront for both of them. Like Soaply, they have the ambition to do something good for the world through sustainable entrepreneurship.
You will find our Washok at Mauritskade number 1, 2514 HC in The Hague. Call or email for an appointment?
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